Vision Statement

To be a world class brand offering
premium quality donuts,
and to deliver a unique customer experience.


Mission Statement

  • 1 Maintaining high proficiency standards in management, production and creativity.
  • 2 To deliver consumer experience that is unique to the brand.
  • 3 Uncompromising approach to procuring the freshest and finest ingredients available.
  • 4 Growing with our customers by listening to them.
  • 5 Providing exceptional customer care and service.
  • 6 Building a unique corporate family structure to enhance team development and productivity.
  • Asia Pacific International Honesty Enterprise Keris Award
  • Asia Pacific Entrepreneur Excellence Award 2008
  • SME Recognition Award 2008
  • The SMEs Best Brands 2008
  • MFA


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